Ogni social network ha le sue specifiche caratteristiche, in termini di pubblico, di regole o meglio di netiquette, ma soprattutto di codici comunicativi. Fra questi le immagini hanno certamente un ruolo fondamentale. Inserire un’immagine le cui misure non siano...
Corso di sopravvivenza per imprenditori e professionisti su come usare il social network per lavoro Da qualche anno il mondo, quello degli affari in particolare, sta cambiando velocemente, troppo! Fino a non molto tempo fa per un imprenditore o un professionista...
Le piattaforme social media stanno si stanno mangiando la quota di traffico di tutte le altre fonti. Se prima la ricerca organica attraverso i motori di ricerca (ad esempio Google, Bing, Yahoo, etc.) ha fatto la parte del leone nel generare traffico verso i siti web,...
Una pagina ufficiale su Facebook è un ottimo canale per raccogliere nuovi indirizzi email, per esempio lanciando un concorso per i propri fan. Allo stesso modo, la conversione dei contenuti nelle principali piattaforme social permette di amplificare la diffusione del...
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